One Piece Official Launches New Website
As a web designer, I find myself analyzing nearly every website that I visit. One of the anime websites I visit weekly is One Piece Official. Every Saturday around 7:30 pm PST, a new episode of One Piece is released with English subtitles. While I’m not particularly excited about the advertisements I’m subjected to, I have always appreciated the availability of episodes in their video gallery.
This past week, One Piece Official launched a brand new website. At first glimpse, I’m a little underwhelmed. After looking a little deeper, I’d have to agree with all of their decisions for the redesign…
Graphically, they definitely toned things down a bit. I can appreciate this decision based purely on bandwidth issues that I’m sure the previous design encountered, but you can’t ignore the fact that they’ve lost a substantial amount of theme as well. Analyzing a bit further, they created a new focus on social media and pleasing the typical uninformed viewer a lot better. This will surely spike some traffic for them in the meanwhile. In the long term, however, content is king and they are pretty slow on becoming a respected authority website as far as One Piece goes. Currently, I can depend on Wikia and Wikipedia to provide waaaay more interesting information about the series. Personally, I believe the creators and distributors of any piece of media should always be the leading authority and content provider.
In conclusion, I’d have to say that they created a more effective homepage, created a new awareness campaign for the already dominant anime series, but neglected to remain focused on what matters most: content. I’d have been a lot more impressed if they just focused on posting the 100 missing subtitled episodes to their video gallery and some more in-depth character profiles and Universe explanation – but that’s just me.
How do you feel about the new redesign?