One Piece Official Launches New Website

0 comments // in Articles Industry News Photos // June 10, 2012 // Posted by muten

As a web designer, I find myself analyzing nearly every website that I visit.  One of the anime websites I visit weekly is One Piece Official. Every Saturday around 7:30 pm PST, a new episode of One Piece is released with English subtitles.  While I’m not particularly excited about the advertisements I’m subjected to, I have always appreciated the availability of episodes in their video gallery.

This past week, One Piece Official launched a brand new website.  At first glimpse, I’m a little underwhelmed. After looking a little deeper, I’d have to agree with all of their decisions for the redesign…

One Piece Official Old Website Screenshot

Before

One Piece Official New Website Screenshot

After

Graphically, they definitely toned things down a bit. I can appreciate this decision based purely on bandwidth issues that I’m sure the previous design encountered, but you can’t ignore the fact that they’ve lost a substantial amount of theme as well. Analyzing a bit further, they created a new focus on social media and pleasing the typical uninformed viewer a lot better. This will surely spike some traffic for them in the meanwhile. In the long term, however, content is king and they are pretty slow on becoming a respected authority website as far as One Piece goes. Currently, I can depend on Wikia and Wikipedia to provide waaaay more interesting information about the series. Personally, I believe the creators and distributors of any piece of media should always be the leading authority and content provider.

In conclusion, I’d have to say that they created a more effective homepage, created a new awareness campaign for the already dominant anime series, but neglected to remain focused on what matters most: content. I’d have been a lot more impressed if they just focused on posting the 100 missing subtitled episodes to their video gallery and some more in-depth character profiles and Universe explanation – but that’s just me.

How do you feel about the new redesign?

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